Lot Audit — Sample Lot — Oct 7, 2026
Snapshot: 41 units online. $612,400 total asking. Top 3 units hold 21% of the dollars. 16.8 photos per unit on average. 38 words per description on average. Template dealer site. Mix: 18 trucks and SUVs, 23 cars, $4,900 to $52,900.
Merchandising Gap Score 58/100 · YellowFindings
- $187,200 in pickups sits behind 5 to 7 photos each. Five trucks, $27,500 to $52,900, show 5 to 7 photos; together they are 31% of the dollars on the lot. Fix: 20 photos minimum on every unit over $25,000, bed and underbody included, by Friday.
- $154,200 of trucks carry a shopper question the copy does not answer. The F-250 diesel (DEF and emissions age), the Ram 1500 (Hemi lifters), the F-150 (10-speed shift quality) and the Silverado (AFM lifters) say nothing about service history in the first sentence. Fix: lead each description with the answer or the service record, or reflect it in the price.
- 3 units list no VIN. Stock 4451, 4417 and 4293 ($99,700 together) show no VIN and no history-report link, so they cannot syndicate to the major marketplaces as they stand. Fix: add the VIN and a history link to each listing today.
- Two phone numbers across the site. The header shows one number; the footer and About page show another. Fix: one number everywhere, and out of the description bodies.
Flagged units, top 6
| Stock | Year Make Model | Price | Miles | Photos | Flags |
|---|---|---|---|---|---|
| 4451 | 2022 Ford F-250 Lariat 6.7 diesel | $52,900 | 41,200 | 6 | photos; VIN missing; DEF and emissions question unanswered |
| 4440 | 2021 Ram 1500 Big Horn 5.7 | $41,900 | 52,300 | 7 | photos; Hemi lifter question unanswered |
| 4433 | 2020 Toyota Tundra SR5 5.7 | $33,000 | 61,800 | 7 | photos |
| 4417 | 2019 Ford F-150 XLT 2.7 EcoBoost | $31,900 | 68,400 | 6 | photos; VIN missing; 10-speed question unanswered |
| 4402 | 2017 Chevrolet Silverado 1500 LT 5.3 | $27,500 | 91,200 | 5 | photos; copy 19 words; AFM lifter question unanswered |
| 4361 | 2022 Honda CR-V EX | $21,900 | 94,000 | 9 | high miles for the year; copy silent on owners or service |
Holding cost
41 units × $35 per day = $1,435 per day. Three-day turn improvement: 41 × $35 × 3 = $4,305 per inventory turn, roughly monthly on a lot turning in 30 to 45 days. Swap in your own daily rate and the arithmetic updates.
Sample rewrite, stock 4451
The question on every 6.7 diesel comes first: [DEF system and emissions service history — needs: service records], and the printout is in the file. 2022 F-250 Lariat Crew Cab 4x4, 41,200 miles, 6.7L Power Stroke, [one owner per history report — needs: history link]. Lariat Ultimate package with heated and ventilated leather, Sync 4 with the 12-inch screen, FX4 off-road package and fifth-wheel prep. [Tires X/32, brakes X%]. 20 photos including bed, underbody and DEF fill. $52,900. Sample Motors, Sample City, WI.
What the live service does: a daily aging clock on every unit, a description for every new unit, and a Lot Command Board every Monday.
Built from public listing data on Oct 7, 2026. Recommendations only; the dealer verifies and approves all pricing and advertising copy. Days-listed figures marked inferred are estimates.